What does a customer do when they need you?

Included

Owner inputs and timing

The business name — that is all

First result: About two minutes

Measured by

The defined deliverable and completion receipt.

Included

Owner inputs and timing

Your email

First result: Minutes, delivered by email

Measured by

The defined deliverable and completion receipt.

Included

Owner inputs and timing

Access to the Google profile · A 30-minute start call · Approval of material changes

First result: The profile looks different within 1–2 weeks. Map movement is usually 4–8 weeks — that is Google's pace, not ours.

Measured by

Share of inquiries that get a first answer · Time to first answer · Calls and direction requests from the profile · Profile freshness · Jobs booked from local search

Included

Owner inputs and timing

Everything Foundation needs · Confirmation of your canonical business facts · Permission to contact your customers within consent rules

First result: Follow-up produces replies in the first week — that is demand you already paid for. Reviews accumulate over months.

Measured by

Share of inquiries that reach a booking · Response speed · New reviews per month · Share of reviews answered · Listing consistency · Jobs booked · Average rating

Included

Owner inputs and timing

Everything Visibility needs · Your customer list for reactivation, with consent · Occasional input on offers and season

First result: Reactivation replies land in the first two weeks — the fastest money in the line-up. Social compounds over 2–3 months.

Measured by

Share of repeat inquiries · Reactivation response rate · Publishing consistency · Revenue per customer over a period · Share of repeat jobs

Included

Owner inputs and timing

Website and Search Console access · Thirty minutes a month answering what customers actually ask · Approval before content publishes

First result: Technical fixes land in the first two weeks and are visible immediately. Organic demand compounds over 3–6 months — anyone promising it faster is selling you a position, not customers.

Measured by

Technical health score · AI-readiness level in an independent checker · Queries where you have a page that answers them · Impressions and clicks from search · Enquiries from organic search · Share of revenue that did not come from ad spend

Included

Owner inputs and timing

Everything Search Foundation needs · A subject-matter contact for the harder questions · Approval before content publishes

First result: Coverage moves within weeks; enquiry volume compounds over 3–6 months.

Measured by

Share of target questions with a page that answers them · Queries gained versus the competitor set · AI-readiness level · Impressions and clicks from search · Enquiries from organic search · Revenue attributed to organic

Included

Owner inputs and timing

Ad account access, or a new account we set up · An approved monthly budget · Your real margins, so we optimize toward profit rather than clicks

First result: First data in 2 weeks. Meaningful conclusions about cost per customer take 4–6 weeks — earlier is guessing.

Measured by

Cost per inquiry · Share of qualified inquiries · Response speed on the paid channel · Cost per acquired customer · Share of revenue from paid

Included

Owner inputs and timing

Your offers and any photos you already have · Approval before anything publishes

First result: First set within a week

Measured by

Creative refresh rate · Cost per inquiry by creative variant · Cost per acquired customer

Add-on to Paid Media Growth.

Included

Owner inputs and timing

Raw photos or video, captured to the shot list · Approval before anything runs

First result: First set within two weeks of receiving your material

Measured by

Cost per inquiry by creative variant · Creative refresh rate · Cost per acquired customer

Add-on to Paid Media Growth.

Included

Owner inputs and timing

A one-line brief; your material for custom assets

First result: AI assets same week; custom assets within a week of material

Measured by

Cost per inquiry by creative variant

Add-on to Paid Media Growth.

Included

Owner inputs and timing

Everything both parts need

First result: Follow-up in week one; ad conclusions at 4–6 weeks.

Measured by

Cost per inquiry · Share of inquiries reaching a booking · Response speed · Cost per acquired customer · Jobs booked

Included

Owner inputs and timing

Your answers to common questions · Channel access · Who receives handovers

First result: Basic answers work on day one; 2–3 weeks to train it properly for your business.

Measured by

Share of inquiries answered · Time to first answer · Share of conversations reaching a clear next step · Jobs booked from inquiries

Included

Owner inputs and timing

Nothing beyond your plan — you just ask

First result: Immediately

Measured by

Reaction speed to what happens this week

Sold as an add-on to an active plan.

Included

Owner inputs and timing

Access to the additional profile

First result: Same as the plan, from the next cycle

Measured by

Per-location profile health · Jobs booked per location

Requires an active plan.

Included

Owner inputs and timing

Website access · Confirmed business facts

First result: 1–2 weeks; the independent check can be rerun the same day it ships

Measured by

Independent AI-readiness level · Machine-readable coverage of key facts · Inquiries mentioning an AI recommendation

Included

Owner inputs and timing

Confirmed canonical business facts · Any old profile logins you still have

First result: 2–4 weeks; some platforms are slow to approve changes

Measured by

Consistent sources as a share of all found · Calls from directory sources

Included

Owner inputs and timing

Your offer and price · Brand materials if you have them · One review round

First result: Live within 1–2 weeks

Measured by

Share of visitors who inquire · Inquiries from the page

Included

Owner inputs and timing

An hour for the session · Existing brand materials and access

First result: Specification within a week of the session

Measured by

Share of visitors who inquire · Inquiries from the site

Included

Owner inputs and timing

Access to the systems in scope · Time from whoever knows how the business actually runs

First result: Specification in 2 weeks; first working connection typically within a month of implementation start

Measured by

Manual handoffs removed · Time from event to decision · Hours recovered · Losses at the seams between tools

Never sold cold. Requires an active managed service that has already proved itself.