Digital Funnels Blog

Expert Insights for Growing Your Business

Learn from the Digital Funnels team about CRM systems, paid advertising, web development, and marketing operations. Real strategies that drive real results.

Modern HubSpot CRM Playbook for RevOps Teams

Modern HubSpot CRM Playbook for RevOps Teams

Blueprint for cleaning lifecycle stages, enforcing data hygiene, and automating handoffs in HubSpot.

Dzmitry Khmialeuski

Principal Consultant

Salesforce vs. HubSpot: Choosing for Scale

Salesforce vs. HubSpot: Choosing for Scale

Comparison guide covering customization depth, admin overhead, and total cost of ownership.

Avery Johnson

Content Lead

Salesforce vs. HubSpot: Choosing for Scale

Salesforce vs. HubSpot: Choosing for Scale

Comparison guide covering customization depth, admin overhead, and total cost of ownership.

Avery Johnson

Content Lead

Turning Notion into a Lightweight CRM

Turning Notion into a Lightweight CRM

A system for scrappy teams to track deals, onboarding, and docs without leaving Notion.

Oleh Kovalenko

RevOps Architect

Automation Blueprint for Revenue Operations

Automation Blueprint for Revenue Operations

Step-by-step plan to orchestrate lead routing, billing, and CS alerts using Make.com.

Tomasz Kowalczyk

Senior Analyst

B2B Paid Media Ecosystem in 2025

B2B Paid Media Ecosystem in 2025

Channel mix, creative stack, and measurement tactics powering B2B demand teams this year.

Iryna Sokolova

Marketing Operations Lead

B2B Paid Media Ecosystem in 2025

B2B Paid Media Ecosystem in 2025

Channel mix, creative stack, and measurement tactics powering B2B demand teams this year.

Iryna Sokolova

Marketing Operations Lead

Google Ads Revenue Playbook for SaaS

Google Ads Revenue Playbook for SaaS

How to scale keyword coverage, protect CAC, and connect ad events with pipeline reality.

Avery Johnson

Content Lead

Google Ads Revenue Playbook for SaaS

Google Ads Revenue Playbook for SaaS

How to scale keyword coverage, protect CAC, and connect ad events with pipeline reality.

Avery Johnson

Content Lead

LinkedIn Demand Gen Strategy That Scales

LinkedIn Demand Gen Strategy That Scales

Framework for always-on paid social programs that play nicely with SDRs.

Iryna Sokolova

Marketing Operations Lead

LinkedIn Demand Gen Strategy That Scales

LinkedIn Demand Gen Strategy That Scales

Framework for always-on paid social programs that play nicely with SDRs.

Iryna Sokolova

Marketing Operations Lead

Marketing Ops Stack for Multi-Brand Teams

CDP + automation reference architecture for organizations juggling multiple brands.

Tomasz Kowalczyk

Senior Analyst

Marketing Ops Stack for Multi-Brand Teams

CDP + automation reference architecture for organizations juggling multiple brands.

Tomasz Kowalczyk

Senior Analyst

Modern Telephony & CX Guide

Modern Telephony & CX Guide

Selecting contact center tooling, integrations, and QA loops for hybrid teams.

Nina Petrović

CX & Telephony Strategist

Modern Telephony & CX Guide

Modern Telephony & CX Guide

Selecting contact center tooling, integrations, and QA loops for hybrid teams.

Nina Petrović

CX & Telephony Strategist

Contact Center AI Automations

Contact Center AI Automations

Dialpad AI use cases: real-time coaching, QA automation, and knowledge surfacing.

Nina Petrović

CX & Telephony Strategist

Contact Center AI Automations

Contact Center AI Automations

Dialpad AI use cases: real-time coaching, QA automation, and knowledge surfacing.

Nina Petrović

CX & Telephony Strategist

Sales Intelligence Stack for SDR Teams

Sales Intelligence

Sales Intelligence Stack for SDR Teams

Combining intent, contact data, and sequencing inside Apollo for agile SDR pods.

Michael Whitaker

Lead Developer

Sales Intelligence Stack for SDR Teams

Sales Intelligence

Sales Intelligence Stack for SDR Teams

Combining intent, contact data, and sequencing inside Apollo for agile SDR pods.

Michael Whitaker

Lead Developer

ZoomInfo vs. Apollo: Data Accuracy Shootout

Sales Intelligence

ZoomInfo vs. Apollo: Data Accuracy Shootout

Accuracy, enrichment speed, and compliance comparison for 2025 prospecting teams.

Michael Whitaker

Lead Developer

ZoomInfo vs. Apollo: Data Accuracy Shootout

Sales Intelligence

ZoomInfo vs. Apollo: Data Accuracy Shootout

Accuracy, enrichment speed, and compliance comparison for 2025 prospecting teams.

Michael Whitaker

Lead Developer

Cold Email Compliance Checklist (2025)

Sales Intelligence

Cold Email Compliance Checklist (2025)

Deliverability, consent, and regional regulation checklist for Instantly users.

Avery Johnson

Content Lead

Cold Email Compliance Checklist (2025)

Sales Intelligence

Cold Email Compliance Checklist (2025)

Deliverability, consent, and regional regulation checklist for Instantly users.

Avery Johnson

Content Lead

Payments Integration Hub for SaaS

Payments Integration Hub for SaaS

Reference architecture for syncing Stripe, billing workflows, and finance reporting.

Dzmitry Khmialeuski

Principal Consultant

Payments Integration Hub for SaaS

Payments Integration Hub for SaaS

Reference architecture for syncing Stripe, billing workflows, and finance reporting.

Dzmitry Khmialeuski

Principal Consultant

Stripe Billing Upgrades Without Downtime

Stripe Billing Upgrades Without Downtime

How to move from manual proration to automated upgrades and annualization safely.

Oleh Kovalenko

RevOps Architect

Stripe Billing Upgrades Without Downtime

Stripe Billing Upgrades Without Downtime

How to move from manual proration to automated upgrades and annualization safely.

Oleh Kovalenko

RevOps Architect

Plaid Onboarding UX That Converts

Plaid Onboarding UX That Converts

Designing Link flows, copy, and follow-up loops for fintech onboarding.

Dzmitry Khmialeuski

Principal Consultant

Localized Pricing Strategy for Global SaaS

Localized Pricing Strategy for Global SaaS

Paddle-powered model for handling VAT, FX, and local payment methods.

Agnieszka Nowak

Cloud & Platforms Strategist

Localized Pricing Strategy for Global SaaS

Localized Pricing Strategy for Global SaaS

Paddle-powered model for handling VAT, FX, and local payment methods.

Agnieszka Nowak

Cloud & Platforms Strategist

Design System for B2B Web Apps

Design System for B2B Web Apps

Component governance, tokens, and documentation to keep product + marketing aligned.

Michael Whitaker

Lead Developer

Design System for B2B Web Apps

Design System for B2B Web Apps

Component governance, tokens, and documentation to keep product + marketing aligned.

Michael Whitaker

Lead Developer

Migrating to Next.js App Router

Migrating to Next.js App Router

Lessons learned from moving legacy pages to the App Router while keeping SEO intact.

Michael Whitaker

Lead Developer

Migrating to Next.js App Router

Migrating to Next.js App Router

Lessons learned from moving legacy pages to the App Router while keeping SEO intact.

Michael Whitaker

Lead Developer

CI/CD Blueprint for Marketing Sites

CI/CD Blueprint for Marketing Sites

GitHub Actions + Vercel workflow to lint, test, and preview every content change.

Michael Whitaker

Lead Developer

CI/CD Blueprint for Marketing Sites

CI/CD Blueprint for Marketing Sites

GitHub Actions + Vercel workflow to lint, test, and preview every content change.

Michael Whitaker

Lead Developer

OAuth Best Practices for Client Apps

OAuth Best Practices for Client Apps

Consent screen, scope minimization, and refresh token hygiene for Google integrations.

Michael Whitaker

Lead Developer

API Webhooks Reliability Patterns

API Webhooks Reliability Patterns

Idempotency, DLQs, and observability patterns learned from Stripe implementations.

Michael Whitaker

Lead Developer

Google Cloud Go-To-Market Checklist

Google Cloud Go-To-Market Checklist

Requirements to pass partner review, publish marketplace listings, and co-sell with Google.

Agnieszka Nowak

Cloud & Platforms Strategist

Multi-Cloud Landing Zones Explained

Multi-Cloud Landing Zones Explained

AWS vs. Google Cloud landing zone patterns for compliance-heavy startups.

Agnieszka Nowak

Cloud & Platforms Strategist

Local SEO + Telephony Routing

Local SEO + Telephony Routing

Pair Google Business Profile optimization with call tracking automations.

Nina Petrović

CX & Telephony Strategist

Nonprofit Tech Stack Under $1K/mo

Nonprofit Tech Stack Under $1K/mo

Givebutter, HubSpot, and automation recipes for resource-constrained teams.

Avery Johnson

Content Lead

Analytics Buyer’s Guide for Operators

Analytics Buyer’s Guide for Operators

Matrix comparing Amplitude, Looker, and DIY stacks for growth teams.

Tomasz Kowalczyk

Senior Analyst

Data Governance for SMB RevOps

Data Governance for SMB RevOps

Collibra-lite framework to keep customer data clean without enterprise budgets.

Tomasz Kowalczyk

Senior Analyst

Google Business Profile Automation Tactics

Automate GBP posts, questions, and reporting so locations stay fresh.

Nina Petrović

CX & Telephony Strategist

PartnerStack for Agencies: Launch Guide

PartnerStack for Agencies: Launch Guide

How agencies can spin up referral and reseller programs via PartnerStack.

Agnieszka Nowak

Cloud & Platforms Strategist

Want to Work with Digital Funnels?

Let's discuss how we can help optimize your CRM, scale your paid media, or build your next application.

Get Started with Digital Funnels