Home Services
In home services the calls come while your crew is working — and a missed call goes to the next contractor. We get you found, catch every lead, and keep your reputation consistent.
Home services is a fast-response, high-trust business. Customers pick the contractor who shows up first in search, answers fastest, and looks reliable in reviews. We run all three for you.
In CallRail's 2025 dataset, home-service businesses missed 14% of calls.
CallRail — 2025 SMB benchmark · Market context, not a claim about your business.
Problem → work → price
Each path has one job and one visible price. Start with local visibility, paid acquisition, or coordinate both.
Best low-friction start
Problem
Customers cannot consistently find or trust the business in local search.
We do
You get
A stronger local foundation that is maintained instead of left to drift.
For active lead generation
Problem
The business is paying for traffic without enough control over lead quality, cost and follow-up.
We do
You get
A managed acquisition system focused on useful leads, not traffic for its own sake.
Recommended combined path
Problem
Local visibility and paid acquisition are being managed as separate activities, so gaps survive between them.
We do
You get
Local presence and paid demand managed as one growth system.
Calls ring out while you're on a job
→ the homeowner calls the next contractor
Thin or old reviews vs. competitors
→ you look less established than you are
Hours or service area wrong on directories
→ customers can't tell if you cover them
Google Business Profile optimized for your services and service area, kept active weekly.
Missed-call text-back and instant replies are configured during onboarding to catch the lead when you can't pick up, qualify the job, and route it to you.
Review requests after completed jobs, plus drafted replies for your approval.
Hours, service area, phone and photos correct across the directories customers check.
What a week can look like once you're set up — home services
Illustrative sample of a weekly deliverable — not a specific customer's results.
Standard mode with call/text consent controls (TCPA-aware).
What we do
What we don't
Outbound text and voice follow consent, quiet-hours and STOP/opt-out rules. You keep every account.
Referrals are great, but most homeowners still check Google and reviews before calling. This makes sure that when they do, you show up, answer fast, and look trustworthy.
Otto handles the first response — answering, qualifying, texting back — and hands anything complex to you. It's supervised, and it discloses it's an assistant.
No. Month-to-month, you own your accounts, cancel anytime with a 14-day first-payment refund.
A free 2-minute scan scores your presence and shows the gaps — for your specific business, before any long explanation.
Scan my business — free