Lead response
Messages arrive at 9pm and sit until morning. By then they booked someone else.
Every inquiry gets a first answer within minutes, day or night, and a person picks up anything that needs judgement.
You cannot answer a message while you are on a job or with a client, and you should not have to. The customer does not wait, though — the first business that replies usually gets the booking. This page shows what we measure, what we do about it, and the plan that covers it.
About 2 minutes · rule-based report
How you can tell
- Missed calls with no text back, and messages answered the next morning
- Time to first answer measured in hours, not minutes
- Inquiries that got one reply and then nothing — no booking, no follow-up
Home services benchmark 2025
In CallRail's 2025 dataset, home-service businesses missed 14% of calls.
CallRail — 2025 SMB benchmark · 2025What we measure
Three things we can count before anything changes.
Otto conversation
Answer what is known. Hand off what needs a person.
Otto
AI assistant · disclosure visible
I can help with services, hours and booking questions.
Can you make an exception to the deposit policy?
That needs a team member. I’m handing this conversation over now.
[[HANDOFF]] event
Reason, customer context and recent messages are sent to the on-duty human.
Human notifiedAnswer coverage
Which hours and channels have nobody on them. Phone, website chat, Google messages and social inboxes are checked separately.
Time to first answer
How long a new inquiry waits before anyone replies, by channel and by time of day.
Where conversations end
Inquiries that never reach a booking, and whether a person was ever told about them.
The plan that covers this
One plan, one price, one next step.
This is the plan we sell for the situation above. Its page lists exactly what is included, what is not, what we need from you, and the price.
Local Foundation
People find you, and nothing goes unanswered.
We put your Google storefront in order and keep it alive, and we make sure every inquiry gets a first answer. You configure nothing — you look and approve.
See the plan and its price
DigitalFunnelsLead response, without replacing your team
You missed 17 customerswhile the team was busy.
Not because your service is bad. Because the first response and next step had no owner.
3Missed calls
People ready to book
5Unanswered messages
Customers who moved on
9Leads never followed up
Opportunities the team did not see
Managed first response
- Answered quickly
- Captured the request
- Assigned the next step
- Escalated to a person
Opportunities kept in motion
17
Estimated value recovered
$2,340
What we do, in order
From the first scan to the monthly report.
Scan the response path
We record how each channel is answered today and where an interested customer reaches a dead end.
Set the rules first
You approve the greeting, the questions we ask, quiet hours, opt-out handling and who gets the handoff. Nothing sends before that.
Answer first, hand off with context
A missed call gets a text back. A message gets a reply within minutes. Booking questions, money and anything sensitive reach a named person with the conversation attached.
Report the answered share
Each month you see how many inquiries got a first answer, how fast, and how many reached a person or a booking.
What it looks like
One situation, from found to fixed to reported.
No answer during a job
Illustrative example · a caller reaches the business in the evening while the team is on site.
Text back within minutes
Illustrative example · the caller is asked what they need and when, and the details are collected.
Booking question reaches a person
Illustrative example · the request, the answers so far and the callback window land with the owner.
What we don't promise
The thing you most want promised, refused in the open.
Refusing it is what makes the rest of this page credible.
- A lead count — we report how many inquiries got a first answer, how fast, and how many reached a booking. That is the honest version of that promise.
- Replacing a person on judgement calls — money, disputes and anything sensitive go to a named human, every time.
Terms. Monthly plans run month to month — cancel at the end of any billing month, with a 14-day refund on the first payment. A year paid up front costs ten months.
Next step
Start with the free scan. It shows where an interested customer reaches a dead end.
About two minutes. It checks how each public channel is answered today. If the gap is real, the plan above puts a first answer on every inquiry and hands the rest to you.
About 2 minutes · rule-based report