Paid media management
Know what the ad budget is buying and what happens after the click.
One fee for every platform, and the creative to feed them.
Industry benchmark
Up to 85% of callers whose call goes unanswered will not call back.
CallRail — 2025 SMB benchmark · 2025Service contract
What you buy, what we handle, and where the boundary is.
Who it is for
Any business buying traffic, with or without local demand: online services, e-commerce, multi-region and B2B included.
The pain
I pay for clicks and get junk. I cannot tell which money came back and which burned.
What we do
We run your campaigns wherever the money works — Google, Meta, Bing — out of one budget you approve, and connect every ad to what the inquiry actually became. One fee covers all platforms: we move budget to whatever performs instead of charging you per channel.
Working rhythm
Monitoring and optimization follow campaign maturity and the agreed service cadence, not a guaranteed lead volume.
What is included
- Campaigns on Google, Meta and Bing under one managed budget
- Budget moved to whatever performs — no per-platform fee
- Campaign structure, bids, audiences and placements
- Every ad connected to what the inquiry became
- Four AI-generated ad concepts a month, each resized for every placement we run
- Weekly read in money, not impressions
- Losing segments cut, not quietly funded
What is not included
- The ad budget itself — paid to the platforms, always owner-approved
- Creative beyond the four monthly concepts — see the creative packs
- Filming, actors and studio production
- Profile, review and listing work — that is the local track
- Answering the inquiries the ads produce — add Otto for that
What we need from you
- Ad account access, or a new account we set up
- An approved monthly budget
- Your real margins, so we optimize toward profit rather than clicks
How results are measured
Leading signals
- Cost per inquiry
- Share of qualified inquiries
- Response speed on the paid channel
Lagging outcomes
- Cost per acquired customer
- Share of revenue from paid
Time to first result
First data in 2 weeks. Meaningful conclusions about cost per customer take 4–6 weeks — earlier is guessing.
Transparent paid-media model
The floor protects small budgets. Marginal bands scale with spend.
| Managed spend | Management fee | Fee basis |
|---|---|---|
| Up to $3,300 | $499 | Monthly floor |
| $3,300 | $499 | Monthly floor |
| $5,000 | $750 | 15% effective, using marginal bands |
| $10,000 | $1,500 | 15% effective, using marginal bands |
| $15,000 | $2,100 | 14% effective, using marginal bands |
Creative included each month
4 AI-assisted concepts and 0 AI-assisted videos, plus 0 custom concepts and 0 custom videos.
Every concept ships in every placement
- feed 1:1
- portrait 4:5
- story / reel 9:16
- landscape 1.91:1
No extra charge for placement variations.
Product output
Detected → Handled → Measured
Campaign path
Offer → click → response → accountable next step
Approved offer
Budget, audience and message start with an owner-approved business outcome.
Conversion action
The ad and landing page ask for one measurable customer action.
Lead ownership
Response, handoff and campaign learning stay visible after the click.
Paid click reaches a weak next step
Illustrative finding · ad intent and the visible landing action do not align.
Campaign or landing fix assigned
Illustrative workflow · the gap routes to campaign, creative, page or response-path work.
Delivery and conversion signals reported
Connected-data target · report spend, delivery, conversion events and open optimizations.
What the scan detects
The visible gaps that start the work.
Offer-to-page mismatch
Campaign intent is compared with the landing page, call path and visible next action.
Unowned lead response
New calls and forms are checked for a defined first response and human owner.
Measurement gaps
Conversion events, campaign naming and reporting inputs are reviewed before optimization claims are made.
Exact work we do
A recurring operating rhythm.
Build approved campaign structure
Campaigns, audiences, exclusions, creative and landing destinations follow the approved offer and budget.
Control spend changes
Budget remains owner-approved; material spend or scope changes require a clear decision.
Review + optimize
Search terms, audiences, creative, landing paths and conversion signals are reviewed on the managed cadence.
DigitalFunnelsPaid demand needs a response system
You paid for the leads.Then the follow-up broke.
More traffic will not fix a response gap that is already costing opportunities.
!Every lead that goes unanswered is demand you paid for but never worked.
Managed follow-up system
Responds quickly, keeps the next step visible and hands exceptions to your team.
What paid demand can lose in one month
Stop leaving demand on the table.
See what you’re missing
Your Business Scan
- Find missed opportunities
- Get the first priority to fix
- No commitment
Commercial next step
Start Paid Media Growth.
One fee for every platform, and the creative to feed them.
$499/mo · or 15% of ad spend, whichever is greater
Common questions
Is ad spend included in the management fee?
No. The catalog price is for management; platform spend is separate and remains owner-approved.
Do you guarantee a number of leads?
No. We manage controllable campaign and conversion-path work and report observed delivery and conversion signals.
Which platforms do you manage?
The current service focuses on Google and Meta where they fit the business, offer and available measurement.
Not ready to buy?
Start with what the free scan can verify.
About 2 minutes · rule-based report