DigitalFunnels

Beauty

The DM asking to book — answered an hour too late.

Beauty clients message to book, then move on if you're mid-appointment. Once set up, we reply quickly, keep your reviews fresh, and make your profile look as good as your work.

Beauty is visual, social and reputation-driven. Clients discover you on Google and Instagram, judge you on recent photos and reviews, and book the studio that replies first. We run that loop for you.

Industry benchmark

67% of consumers often or always look at reviews after a local-business search.

BrightLocal — Consumer Search Behavior · Market context, not a claim about your business.

Problem → work → price

What we can run for a beauty business.

Each path has one job and one visible price. Start with local visibility, paid acquisition, or coordinate both.

Best low-friction start

Local Visibility

Problem

Customers cannot consistently find or trust the business in local search.

We do

  • Optimize and maintain the Google Business Profile
  • Keep listings, reviews, posts and local signals moving

You get

A stronger local foundation that is maintained instead of left to drift.

$249/mo

The existing Scaling plan

Start Local Visibility

For active lead generation

Paid Media Growth

Problem

The business is paying for traffic without enough control over lead quality, cost and follow-up.

We do

  • Manage Google or Meta campaigns around profitable jobs
  • Build and test ads, landing paths and conversion tracking

You get

A managed acquisition system focused on useful leads, not traffic for its own sake.

From $499/mo

Ad spend is separate and owner-approved

Discuss Paid Media
Recommended

Recommended combined path

Local Growth System

Problem

Local visibility and paid acquisition are being managed as separate activities, so gaps survive between them.

We do

  • Everything in Local Visibility
  • Paid Media Growth management

You get

Local presence and paid demand managed as one growth system.

$748/mo

$249 + $499; ad spend separate

Build My Growth System

Where beauty businesses lose customers

DMs and calls sit while you're with a client

the booking goes to whoever replied first

Few recent reviews or photos

new clients pick the studio that looks busier

No follow-up on a 'maybe'

a warm client never books the slot

What we run for you

01

Answer & book

Once configured, Otto replies to messages and DMs, answers service and price questions, and books or routes the client.

02

Keep reviews fresh

Requests after appointments and drafted replies keep a steady, recent review feed.

03

Look the part

Profile photos, services and offers kept current on Google so you match the quality of your work.

04

Fill quiet slots

Approved promo posts and follow-ups to warm inquiries help fill last-minute openings.

Sample

What a week can look like once you're set up — beauty studio

  • 5 DM inquiries answered and booked
  • 4 post-visit review requests sent
  • 1 before/after photo set added to the profile
  • 2 follow-ups to warm inquiries

Illustrative sample of a weekly deliverable — not a specific customer's results.

How we handle your data

Clear boundaries, honestly stated

Standard mode with explicit photo and marketing consent.

What we do

  • Answers inquiries and books clients
  • Requests reviews from real clients
  • Publishes approved photos and offers

What we don't

  • No client photos published without consent
  • No fabricated reviews
  • No messages without opt-out handling

Client photos and marketing messages require explicit consent. You approve public posts and keep account ownership.

Common questions

My bookings are all on Instagram — does this help?

Yes. Otto can answer and qualify DMs across the channels clients use, book or route them, and keep your review feed and profile working alongside.

Will it sound like a robot to my clients?

Otto is trained on your services and tone, supervised by a specialist, and hands anything personal to you. It discloses it's an assistant.

Can I approve what gets posted?

Always. Public posts and photos are drafted for your one-tap approval; you decide what goes live.

Explore what runs it

See where you're losing customers.

A free 2-minute scan scores your presence and shows the gaps — for your specific business, before any long explanation.

Scan my business — free