Marketing Ops
Marketing Ops
Systems thinking for marketing teams and demand gen.
8 articles
B2B Paid Media Ecosystem in 2025
Channel mix, creative stack, and measurement tactics powering B2B demand teams this year.
Iryna Sokolova
B2B Paid Media Ecosystem in 2025
Channel mix, creative stack, and measurement tactics powering B2B demand teams this year.
Iryna Sokolova
Google Ads Revenue Playbook for SaaS
How to scale keyword coverage, protect CAC, and connect ad events with pipeline reality.
Avery Johnson
Google Ads Revenue Playbook for SaaS
How to scale keyword coverage, protect CAC, and connect ad events with pipeline reality.
Avery Johnson
LinkedIn Demand Gen Strategy That Scales
Framework for always-on paid social programs that play nicely with SDRs.
Iryna Sokolova
LinkedIn Demand Gen Strategy That Scales
Framework for always-on paid social programs that play nicely with SDRs.
Iryna Sokolova
Marketing Ops Stack for Multi-Brand Teams
CDP + automation reference architecture for organizations juggling multiple brands.
Tomasz Kowalczyk
Marketing Ops Stack for Multi-Brand Teams
CDP + automation reference architecture for organizations juggling multiple brands.
Tomasz Kowalczyk