Iryna Sokolova
Marketing Operations Lead
New York, NY
Runs lifecycle programs and keeps experimentation rigorously measured.
Articles by Iryna Sokolova (4)
B2B Paid Media Ecosystem in 2025
Channel mix, creative stack, and measurement tactics powering B2B demand teams this year.
Marketing Ops
B2B Paid Media Ecosystem in 2025
Channel mix, creative stack, and measurement tactics powering B2B demand teams this year.
Marketing Ops
LinkedIn Demand Gen Strategy That Scales
Framework for always-on paid social programs that play nicely with SDRs.
Marketing Ops
LinkedIn Demand Gen Strategy That Scales
Framework for always-on paid social programs that play nicely with SDRs.
Marketing Ops