Marketing Ops
LinkedIn Ads
LinkedIn Demand Gen Strategy That Scales
Framework for always-on paid social programs that play nicely with SDRs.
Iryna Sokolova
Marketing Operations Lead
November 4, 2025
8 min read
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Framework for always-on paid social programs that play nicely with SDRs.
Key takeaways
- Creative pods: POV video, carousel explainers, and social proof.
- Sales alerts from high-intent audiences without spamming prospects.
- Metrics portfolio: reach stability, demo-to-CAC, and multi-touch lift.
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About Iryna Sokolova
Marketing Operations Lead • New York, NY
Runs lifecycle programs and keeps experimentation rigorously measured.