Web & Apps
Webflow

Design System for B2B Web Apps

Component governance, tokens, and documentation to keep product + marketing aligned.

Michael Whitaker

Lead Developer

October 24, 2025
8 min read
Design System for B2B Web Apps hero
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Component governance, tokens, and documentation to keep product + marketing aligned.

Key takeaways

  • Token strategy that maps to Tailwind and native mobile.
  • How to structure a design review council without slowing builds.
  • Documentation stack (Storybook + Notion) that designers actually use.

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About Michael Whitaker

Lead Developer • Portland, OR

Full-stack engineer focused on performance, CI/CD, and DX improvements.